Investor portal · what goes on the page
This note sets out what the Alfabs investor portal contains, and the reasoning behind each decision. It is written for anyone reviewing the page rather than building it.
A visitor who arrives from a search result or an AI answer has usually already been shown the price. What only the company can supply is the fact behind the price: how many shares exist, what the cash position was and on what date, who is on the board, what was disclosed last week. Almost every investor page in the market leads with a price widget anyway.
73%
of sites carry technical barriers that block AI crawlers from reading them at all
Otterly, 1M+ citations, Jan-Feb 2026
30-40%
improvement in being cited by an AI answer, from adding statistics and naming sources
GEO, KDD 2024, ~10,000 queries
11%
overlap between the sites ChatGPT cites and the sites Perplexity cites
Profound, 100,000 prompts
Seven sections. The order is the argument: the facts only the company holds come first, and the market data that any broker app already shows sits underneath them.
Shares on issue, net debt, board, registry, ABN. Every row carries the date it was true and the disclosure it came from. The whole table copies to the clipboard as plain text.
This is the class of fact where the company is the only possible primary source, and it is a gap no vendor in the Australian market fills. These numbers currently live inside PDF attachments where nothing can read them.
The most recent announcement in full with a plain-English summary, then a short list of what came before it. The quote and chart sit below, at a quarter of the width.
The announcement stream and the price belong together, but in that order. Someone arriving from an AI answer has usually been shown the price already; they have not been shown what was disclosed on Tuesday.
Five business units, each with the one number that describes its scale.
Investors want the business, not only the financials. The usability evidence on investor sections is consistent on this, and it is the part of the page a person reads before deciding whether to keep reading.
One featured update with three shorter pieces beside it.
Kept because it carries tone that text cannot, and because a person who will not read a quarterly will watch four minutes of one.
Charters, the Appendix 4G, the effective date of the governance statement, and the names of the people who sign the disclosures. Linked from the main menu.
Listing Rule 4.10.3 lets the governance statement live at a web address rather than in the annual report, and ASX Guidance Note 9 asks for it on a clearly signposted landing page. This is the one page a listed company effectively has to have, and the address is lodged with ASX, so it cannot be quietly moved later.
How to buy the shares, how the company is capitalised, when the dividend returns, where an existing holder changes their details, and who to talk to. Each answer names the disclosure it came from.
The HIN and SRN question is here because existing shareholders are a large part of this traffic and it is what they arrive asking. Naming the source on every answer is also the strongest evidenced lever for being quoted by an AI assistant.
Company questions go to investor relations through a form. Anything about a person's own holding goes to the share registry, with the identifier they will need.
The company does not hold the register and cannot change a holding. Sending both kinds of question to the same place wastes a day of somebody's week.
Three things a page like this usually has. Each was left out for a reason worth stating.
There is a way to subscribe. Nothing interrupts a first-time reader to ask.
No independent evidence exists that any investor-page element grows a shareholder register or a subscriber list. Every figure published in this market traces back to a vendor describing its own product. That is not a basis for interrupting somebody.
Questions go to a form that reaches the investor relations team. The page says plainly that answers can only draw on material already released to the market.
An assistant answering freely about a listed company is a selective-disclosure risk. The safe version is constrained to released material with a citation on every sentence, which is a build rather than a widget, and worth doing properly later.
One page. The most recent disclosure in full, the rest as a list.
A person arriving from an AI answer lands on one page and rarely visits a second. The page has to answer them where they land, or it does not answer them.
These are not preferences. They come from the Listing Rules and the Corporations Act, and they shape the build.
Nothing appears here before the market has it. Publication has to wait for the ASX confirmation that the announcement has been released. A lodgement receipt is not enough. Any automatic feed has to be gated on the right signal.
The governance page has a permanent address. The corporate governance statement can live at a web address instead of in the annual report, and that address is lodged with ASX. It cannot be quietly restructured later.
A forward-looking statement needs grounds, not a disclaimer. Saying something about the future without reasonable grounds is treated as misleading. The disclaimer at the bottom of the page does not fix that, so the dividend answer names the disclosure and the assumptions behind it.
Being readable comes before being good. Most sites block the AI crawlers by accident, through a firewall rule rather than a deliberate choice. Blocking one removes the company from that assistant's answers entirely. The project ships a robots file that allows them.
Four things the research could not settle. Worth saying plainly rather than designing around them silently.
There is no independent evidence linking an investor-page element to shareholder numbers or subscriptions. Every published figure is a vendor describing its own product.
Fix: measure it ourselves from launch
The ASX market data licence terms were not obtained. Registries state a 20-minute delay, which suggests a constraint exists, but not what it requires of a company.
Fix: get the licence schedule
We inferred that Australian investor pages serve announcements as PDF attachments behind widgets. We did not crawl them to confirm it.
Fix: crawl 50 to 100 ASX company pages
The overlap between assistants is small enough that behaviour has to be measured per assistant rather than assumed from one.
Fix: test the same questions across four assistants